Safe To Play
- EVERION SPORT
- LIZA GROENVELD
SAFE TO PLAY
Padel is growing rapidly, with hundreds of new clubs, trainers and players entering the sport each year. As the sport expands, so doen the questions around safety, risk and insurance. Everion Sport wanted to strengthen its authority in this space, build trust within the padel community and become the go-to insurer for clubs, trainers and ambitious players, without losing authentic connection to the sport itself.
X3 Agency paired Everion with Liza Groenveld, one of the best athletes in Dutch women’s padel. Together, we developed a broad activation approach built around three pillars:
1. Community engagement
We launched educational content in which Liza shares insights on training safely, preventing injuries and understanding risk within the sport. Accessible, relevant and rooted in her own professional experience.
2. Live experiences
We organised on-court events that combined clinics, meet-and-greets and discussions around safety in sport. These sessions brought Everion directly in contact with club owners, trainers and players, creating space for real dialogue and relationship-building.
3. Strategic networking through X3
We activated our ecosystem of federations, clubs, creators and media partners to amplify Everion’s message and connect them to the right stakeholders. This helped position Everion organically within the sport’s professional and recreational landscape.
Everion strengthened its reputation as a trusted expert in sports insurance while connecting authentically with the padel community. The partnership broadened their visibility, expanded their professional network and established a credible foundation for long-term brand growth within one of the Netherlands’ fastest-moving sports.
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