Driven By Precision
- ALPINE CARS
- STEN RICHTERS
DRIVEN BY PRECISION
Alpine Cars Netherlands wanted to connect the brand with a younger, sport minded audience. Known for precision, performance and pure experience, Alpine was looking for a credible way to bring these values to life in the Dutch market.
Together with X3 Agency, Alpine partnered with Sten Richters, the number one padel player in the Netherlands and the face of the sport. Under the overarching theme Driven By Precision, we connected Alpine’s DNA with Sten’s career, where speed, control and mental sharpness are key.
The activation plan was rolled out in two phases:
Positioning and reach
The partnership launched with a hero video, photography and social media storytelling, spread across multiple different platforms.
Engagement and community
A series of content videos linked Sten’s padel techniques to Alpine’s engineering values, making performance storytelling tangible.
Through this partnership Alpine gained a distinctive platform within the fastest growing sport in the Netherlands. The collaboration delivers not only reach and visibility, but also credibility and brand experience that strengthens Alpine’s positioning in the Dutch market.
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