Together with Peakz Padel and REKRE Sport, X3 Agency helped shape one of the country’s most inspiring projects in women’s padel: the Peakz Padel Eredivisie Team.

The team brings together the best female players, including Rosalie van der Hoek, Janine Hemmes, Liza Groenveld, Avalon Segou Jonker and Germany’s no.1 Vici Kurz. Competing in the KNLTB Cupra Eredivisie, they represent both high performance and community engagement, showing how women’s padel in the Netherlands is rapidly growing in quality, visibility and professionalism.

Each matchday becomes more than a competition. With packed stands and live hosts such as Anouk Hoogendijk, the events celebrate the sport’s energy and accessibility. Alongside the live action, X3 and Peakz create dynamic social content that highlights the players, the matches and the team’s partners: REKRE, Coinmerce, Grando, Mollie and Peakz Padel. In doing so, we generate strong, repeated exposure across platforms throughout the season.

The initiative reflects a shared mission: to give women’s padel the stage it deserves, connect professional sport with community spirit, and inspire the next generation of players to step forward.