Game Meets Knowledge
- PASSAPADEL
- PADELNL
- BO LUTTIKHUIS
GAME MEETS KNOWLEDGE
As a multi-sport expert, Passa wanted to strengthen its position in padel. The goal was to move beyond product visibility and build true authority: inspiring and educating the broad community of padel players with relevant content about skills, technique, training and equipment.
Together with X3 Agency, Passa launched a partnership centered around pro players Bo Luttikhuis and Jorrit Notenboom, two fast-rising names in Dutch padel. Bo and Jorrit brought credibility, on-court expertise and a growing following, making them the perfect faces for tips, masterclasses and product visibility.
To reach both passionate padel fans and the wider community, we combined their roles as ambassador with a media partnership with PadelNL – the largest online padel community in the Netherlands. This created a two-sided approach:
- Fanatics engaged through Bo’s expertise, tips and authentic stories.
- Enthusiasts inspired through accessible content on PadelNL, ranging from tutorials to product selection tips and Q&A formats.
PassaPadel has positioned itself as more than a sports retailer: it became a trusted voice in padel. By combining pro expertise, community reach and credible storytelling, the brand built stronger authority and deeper connections with players at all levels. With a full-year content calendar and structured media partnerships, Passa is now recognized as a key player in the growth of padel in the Netherlands.
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